A Brief Summary

Media Studies major and Creative Writing minor at Trinity College - Hartford. I have a wide array of internship experiences, working for IBM, Legendary Entertainment, and Cumulus Media. I have a focused desire to work in advertising.

My creative approach is based around solving this question: why should the audience care? Each product has several points of interest and the goal is to find the point that generates the most curiosity. I write, design, and illustrate iterations of different concepts and end up refining to the one that's the most provocative.

For me, advertising isn't necessarily about instigation, but rather to gain the attention and spark the curiosity of the consumer; a craving to learn more about the product. Ultimately, a successful campaign should engage and retain the consumers.

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