Main Client: New York Lottery

Some background…

Lead producer for ‘Multiply Your Benjamins’ commercial for the New York Lottery, overseeing the project end-to-end under an extremely complicated production framework. The spot was shot across seven locations all in New York City in 15 hours, requiring tight coordination across creative, legal, business affairs, unions, and multiple external vendors. I managed budgets, schedules, and multi-version deliverables while navigating strict regulatory and brand requirements. The work demanded precision, adaptability, and calm execution to deliver a high-impact campaign under intense operational complexity.

P.S. - click the photo to view the :30 second commercial!